Mapping the Future of Ecommerce Customer Journey

16 Nov, 2017 | Shri Ganesh Hegde
Until recently, I had never heard of something called as Website Blindness. A real phenomenon in the digital world, website blindness might turn out to be quite costly for your business. And one thing you are most likely to be guilty of when struck by website blindness is your guess work. Online business owners do a lot guess work from time to

Ecommerce Wave : A Non-Existent Reality for Online stores

07 Nov, 2017 | Shri Ganesh Hegde
On July 5, 2017, retail giant Amazon celebrated its 23rd birthday amidst great celebration. From a company that was founded as a result of "regret minimization framework," to being the largest internet-based retailer in the world by total sales and market capitalization, it has come a long way in a couple of decades. Today, the industry is so

Content Marketing Made Easy with Drupal CMS

04 Nov, 2017 | Shri Ganesh Hegde
With content marketing, the objective is quite simple. "Drive profitable Customer Action." While it is about influencing and changing the consumer behaviour by distributing valuable, relevant and attractive content to a defined audience, content marketing still stands far away from the other major streams of marketing.

Planning to build a custom cart? Drupal Commerce is your best choice!!

24 Oct, 2017 | Shri Ganesh Hegde
As a webmaster, it is never easy to be content with a platform for hosting a website. In general, if we talk about ecommerce website, it gets tougher due to the requirements and the ever advancing technology which drive businesses to provide cutting edge solutions. What they look for in an ecommerce platform is quite evident due to their needs

How to raise prices without letting your customers feel the pinch

13 Oct, 2017 | Shefali Shetty
$20 is an outrageous amount of money. I pay just $19.99. This is as hilarious as it is true. Pricing a product/service right is immensely important to a business. And prices can never remain constant – It will always go up. No matter how long term your pricing strategy is, one day, you will have to evolve along with the market when you need to

Best Strategies To Improve Your Holiday Promotion Ideas

10 Oct, 2017 | Shri Ganesh Hegde
Who doesn't love to be acknowledged? Whether it is a compliment for your new pair of shoes or a congratulations on a milestone at your work place, we all crave for recognition and we certainly don't want to miss it when there is extra effort put into it. And the holiday season is no different. It is that time of the year when people's skills to

How editorial workflows in Drupal 8 are simplifying it for you

27 Sep, 2017 | Shefali Shetty
Many hands make light work… but... too many cooks can also spoil the broth. Confused about this contradictory statement? They’re conflicting but so true when it comes to managing content for your website. In a bigger organizations, workload must be distributed amongst the team to avoid overburdening a single content administrator. Nevertheless,

Managing Out-Of-Stock Products - How This Will Change Your Business

22 Sep, 2017 | Shri Ganesh Hegde
Running an ecommerce store is not an easy task. Your entire day is spent on optimizing your website, looking out for new marketing channels & luring customers to buy what you are offering. You break a lot of sweat in creating pages for your products which will make the products irresistible to the people out there. Now imagine what happens

E-commerce for Enterprises with a large number of SKUs - Things you need to know

15 Sep, 2017 | Shefali Shetty
You know you have a good problem in hand when you have a large number of SKUs (Stock Keeping Units) on your bustling E-commerce website. With lots of SKUs, you know you can offer your customers with plenty of products and have less chances of getting sold out. However, unless you have everything perfectly organized and a robust E-commerce platform

Top 5 strategies for an effective B2B e-commerce website

08 Sep, 2017 | Shefali Shetty
There was a time when a supplier/wholesaler would generate a purchase order and send it via fax or email to the manufacturer. The manufacturer would then manually punch in the order details into a computer, print an invoice and send it via fax or email to the supplier. This system doesn’t just sound unexciting and drab but is (was) also time