Why People Buy Online? 5 Factors that Influences Consumer Purchase Decision

12 Feb, 2018 | Shri Ganesh Hegde
Recently, Amazon launched its unstoppable tide of automation, its dream project, Amazon Go in Seattle, and the people went crazy. It was written on the cards. With a cashless, cashier-less, register-less shopping experience where you just get into the store, pick what you like and move out just like that, people are bound to go crazy. Over the

Why You Should Focus On Improving Drupal Performance With Nginx

14 Jan, 2018 | Shri Ganesh Hegde
We all know that Drupal is where flexibility meets simplicity. A CMS designed to be the perfect solution for non-technical users, Drupal is a unified system that strives to have the strengths of a content management system and a content management framework. So irrespective of what a site builder is looking to create (from a news site or an online

Have you given subscription commerce a thought?

05 Jan, 2018 | Shri Ganesh Hegde
Subscription based businesses might seem like a recent trend but it has been around for a very long time. Since the advent of the printing press in 1440, newspapers and magazines have implemented the subscription business model which allowed customers to subscribe and use them on a regular basis. Gradually as technology sneaked in, telecom

Choosing a Perfect Enterprise Ecommerce Platform For Your Business - An Ultimate Guide

29 Nov, 2017 | Shri Ganesh Hegde
While ecommerce managers across all verticals have a similar thought on the important factors for the growth of an ecommerce business, there is always one thing that is given the highest priority - More Sales. But here is where the problem lies. The biggest irony of high-volume ecommerce stores is that, selling more can be its own enemy. The

Ecommerce Payment Gateway - An Integral Part of Online Stores

21 Nov, 2017 | Shri Ganesh Hegde
During the 1950's there was a technology which made news in a part of the world which was well known as the great growling engine of change! A technology called MICR. The main purpose of which was to allow cheques to be read by machines and get automated. As a result, people were more convenient with cheques and thus began a new age of cash-less

Mapping the Future of Ecommerce Customer Journey

16 Nov, 2017 | Shri Ganesh Hegde
Until recently, I had never heard of something called as Website Blindness. A real phenomenon in the digital world, website blindness might turn out to be quite costly for your business. And one thing you are most likely to be guilty of when struck by website blindness is your guess work. Online business owners do a lot guess work from time to

Ecommerce Wave : A Non-Existent Reality for Online stores

07 Nov, 2017 | Shri Ganesh Hegde
On July 5, 2017, retail giant Amazon celebrated its 23rd birthday amidst great celebration. From a company that was founded as a result of "regret minimization framework," to being the largest internet-based retailer in the world by total sales and market capitalization, it has come a long way in a couple of decades. Today, the industry is so

Content Marketing Made Easy with Drupal CMS

04 Nov, 2017 | Shri Ganesh Hegde
With content marketing, the objective is quite simple. "Drive profitable Customer Action." While it is about influencing and changing the consumer behaviour by distributing valuable, relevant and attractive content to a defined audience, content marketing still stands far away from the other major streams of marketing.

Planning to build a custom cart? Drupal Commerce is your best choice!!

24 Oct, 2017 | Shri Ganesh Hegde
As a webmaster, it is never easy to be content with a platform for hosting a website. In general, if we talk about ecommerce website, it gets tougher due to the requirements and the ever advancing technology which drive businesses to provide cutting edge solutions. What they look for in an ecommerce platform is quite evident due to their needs