Is it good business sense to use Drupal?

30 May, 2017 | Shefali Shetty
Being recognized as one of the most powerful and popular Content management systems’ (CMS), Drupal has proven to be an ideal choice for businesses scaling from small start-ups to very large-scale organizations. For a successful business, you need to take calculated risks that can generate you rewards. When you choose Drupal as your CMS framework,
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How To Identify Target Audience For Your E-Commerce Store?

29 May, 2017 | Shri Ganesh Hegde
In a perfect world, on any given day, everyone would want to purchase from your e-commerce store. But we don’t live in a perfect world do we? In recent times, there has been quite a growth in the E-commerce industry and this indicates that a lot of customers are opting to shop from within their comfort zone.
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Mobile Apps for Business Does it mean more bang for your buck?

28 May, 2017 | Shefali Shetty
Not too long ago, I remember being almost alarmingly addicted to the ‘Snake’ game on my Nokia phone. Little did I know then that I was actually hooked on to a Mobile App. The first ever Mobile App in fact. Now, as statistics have projected, there will be about 269 billion App downloads in 2017. Did you know that on an average, a smartphone user
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How to retain and re-engage your e-Commerce website customers

25 May, 2017 | Shefali Shetty
Customer acquisition – the fundamental element for all businesses to operate, for undeniably, there can be no business without customers. Companies go to great extents to grow sales and increase revenues. Sales executives are given targets to reach to bring in new customers. Nevertheless, most companies fail to understand that retaining your
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Mobile Marketing Strategies - Have You Got Your Facts Right?

23 May, 2017 | Shri Ganesh Hegde
As mobile technology transformed over the years, numerous mobile marketing concepts and theories came and were wiped out. In the early stages, marketers believed that mobile marketing was just a modified version of web strategy on desktops. But when they realized that people interacted with their mobile devices in a manner completely different
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Why We Started Using Drupal Framework For Our Platform

19 May, 2017 | Shri Ganesh Hegde
There has always been this debate whether Drupal was built for the publishers or the developers out there. With some complexities under the hood, many argue that Drupal framework is primarily for the publishers, and you find a lot of developers complaining abut the way Drupal works
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Choosing Your E-Commerce Platform - You Have Been Doing It Wrong the Whole Time

16 May, 2017 | Shri Ganesh Hegde
Yes it is important that you pick a platform based on what your e-commerce business needs right now. But that is not it! The platform you pick should also be able to support and stay in parallel with your future goals, visions and innovations you have in store for your business.
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Native, Hybrid Or Progressive Web Apps - What App To Build For Your Business?

12 May, 2017 | Shri Ganesh Hegde
A couple of years back, when Google announced that Progressive Web Apps are going to be the next big thing, I was definitely excited! Google called it an exciting new approach to app development. To me, the fact that it would combine the best qualities of the web with native apps was a welcome news.
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Is your shopping cart getting abandoned frequently?

11 May, 2017 | Shefali Shetty
As consumers, most of us have done it. At least I have. Adding stuff to my shopping cart and then for various reasons, leaving it high and dry mid-way. About 7 out of 10 shoppers are abandoning their shopping carts after loading them and checking out. This poses a huge problem to the e-Commerce industry as there are billions of dollars of lost
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Future-proof your E-Commerce Website Responsive-ize it!

09 May, 2017 | Shefali Shetty
So you have some amazing things to sell. You get a website for yourself which is now an e-Commerce store. You have some classy looking designs coupled with some cool looking CTA buttons. Sure, your e-Commerce website design does look great on a desktop but how does it look on a mobile or a tablet? Are you making your users zoom in and out of a
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