Why do you need A/B tests for your Drupal Website?
The benefits of A/B testing are invaluable. The fact that you know what marketing strategy works for your business and backed with proper evidence is awesome enough. By making a few small changes on your landing pages using the data received by conducting A B testing, you can gain a much higher conversion rate. On running A B split testing on your Drupal website, you will be able to:
A/B testing can be performed on all elements of your website like the headers, paragraphs, CTA buttons, CTA text, Images, Links etc.