Omnichannel Strategy
In its early days, E-commerce technology was based on transactional websites added by traditional brick and mortar retailers. A multichannel approach was sought to interact with expedient users. With the technological transformation, multichannel approach was morphed into omnichannel. As today’s digitally empowered customers tend to search in all the available platforms, it provides an opportunity for various companies to represent separate channels. This makes having an integrated omnichannel strategy more important than ever. An omnichannel strategy is based on inter connectivity between every touch point with respect to a customer’s perspective. One company that makes good use of this strategy is Disney. In collaboration with various available technologies, the company provides an excellent omnichannel experience across multiple platforms to a consumer.