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The Brief

24]7 is a global leader in intent-driven customer experience solutions, helping companies create a personalized, predictive and effortless customer experience across various channels.

[24]7.ai needed to recreate their digital presence to modernize their brand image, enable a better user experience, induce enhanced security & faster updates and improve the overall website efficiency with respect to speed and performance. With expert level data handling and consulting, the goal was set for a complete website overhaul to drive transformation and resolve the abysmal performance of their existing site.

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The Challenge

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  • Built on Drupal 7, there were several issues from content management to depleting performance of the website due to slow speed and outdated technology.
  • The biggest challenge was to enable a better user experience & enhanced security, using a theme that could match their requirements, rather than a custom build.

Result

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  • A marked improvement in the user experience driven by Drupal 8, due to the reduced loading time of the website.
  • Our Composer build on the [24]7 website reduced dependencies by a great margin, allowing on the go installation of new Drupal modules, themes etc. This allows the team of [24]7 to update their website quickly and effectively.
  • In addition, the average monthly exit rate on the website has decreased by 12%.

Technologies Used

Drupal Content Management System Framework

MySQL for database

PHP 7.11 for engine development

HTML 5, CSS 3, BootStrap 3, JQuery, AJAX for the web front end

Acquia (Enterprise Edition) for server stack

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