Adobe Analytics With AEM - Converting Predictions To Actions
16 Jul, 2020
Shri Ganesh Hegde
Take a moment and think about all the different ways a potential customer interacts with your brand. He might have heard about you from a random facebook post, or even a flashy ad that he saw on his vacation last weekend. In today's world, the explosion of data-driven digital transformation has enabled industries to gain insights on customer
An Introduction to Headless or Decoupled CMS in AEM 6.5
17 Jun, 2020
Adobe Experience Manager (AEM) 6.5’s release in April 2019 saw an addition of some key features and enhancements. It allows enterprises to offer more innovative and comprehensive customer experiences, faster and better.
Consumer behavior naturally evolves over time, and it changes more rapidly with advances in technology. We have seen a seismic shift in the time between the advent of the Internet to today’s powerful mobile device marketplace. Marketing and technology have grown as well, but there are difficulties engaging with the multi-channel consumer. Building custom personalized interfaces, delivering consistent digital experiences, and doing it all in time to meet consumer needs is a struggle.