--- title: "A personalized research library for the Michael J. Fox Foundation, serving every stage of the Parkinson's journey" description: "A personalized research library for the Michael J. Fox Foundation. Three sign-on systems unified through Auth0, then a bookmarking layer on top." url: https://www.specbee.com/work/michael-j-fox-foundation type: "Case Study" published: 2026-07-18 updated: 2026-09-17 --- # A personalized research library for the Michael J. Fox Foundation, serving every stage of the Parkinson's journey The Bookmark Project set out to let users build personal libraries of saved content, organized into custom folders. Delivering that meant solving an identity problem first. MJFF ran three separate authentication methods, so Specbee proposed and implemented Auth0 as a single sign-on source that could carry personalization across domains and extend to future platforms. With Salesforce integrated for behavior tracking, the foundation also gained something it hadn't had before: a view into what its community was actually saving and valuing, which it could feed back into content decisions. Sometimes it means giving people a well-organized drawer for the things they've already found. The Bookmark Project's value was partly the UX feature and partly the data it generated. ## Personalization started with identity Founded in 2000 by Michael J. Fox, the foundation is committed to accelerating the search for a cure for Parkinson's while advancing research and improving therapies for those living with the condition. The Michael J. Fox Foundation wanted to let users build personalized libraries of saved pages and articles. The obstacle sat underneath that goal: the foundation ran three different authentication methods across its digital platforms, with no single source of identity to build a personalized, cross-domain experience on. - MJFF ran three different authentication methods across its platforms - A unified authentication source was needed to work across domains - Multiple stakeholders made alignment on a single SSO approach complex - Salesforce integration was required for data sharing and user behavior tracking - The foundation had little visibility into which content its community valued most ## Three sign-on systems standing between users and a personalized experience ![Michael J. Fox Foundation](https://www.specbee.com/sites/default/files/2026-09/michael-j-fox-foundation-fav.svg) The Michael J. Fox Foundation Three sign-on systems unified through Auth0, then a bookmarking layer on top. ## A personalized research library for the Michael J. Fox Foundation ![michael j fox foundation teaser](https://www.specbee.com/sites/default/files/2026-09/michael-j-fox-foundation-teaser.png) [Visit Website](https://mjff.us.auth0.com/login?state=hKFo2SBsVEo0MTlFbG02cy1aVF83MndrOEk0eE9oakdnWHljWqFupWxvZ2luo3RpZNkgSWVIaWpNWG1OU190bVZyalUzcjRxdlZ2dmNlc2VLOEijY2lk2SBmV2I0Y1VwYzI4cGRVaTRKN2dsU25iTkhiNXgwUFR0bw&client=fWb4cUpc28pdUi4J7glSnbNHb5x0PTto&protocol=samlp&SAMLRequest=fZLNbsIwEITvfQrL9ySO%2BQlYBERBqJFoiyD00EtlzAZcJTa1HaBv3xCKSg/g43p35tuxe4NjkaM9GCu1inHoE4xACb2WahPjZTrxOnjQ71le5Ds2LN1WzeGrBOtQNacsqy9iXBrFNLfSMsULsMwJthg%2BTxn1CdsZ7bTQOUbJOMYfgkJ7RUmHRmLVFLTZXHMClPB2FHW6HZJBq9XoktYqoxi9XbjoiSuxtoREWceVq0qEtjzS8Gg7JW1GIxbSd4wm2gioOWPsTAkYzX7tH6U6L3WPdXVusuwpTWfe7HWRYjS0FoyrMEZa2bIAswCzlwKW82mMt87tLAuCw%2BHgF1JsOeSfmT762myCUzb8MozROUVWb2Gu4rtP9CfQv%2BPVC660L8/1Uokl45nOpfhGwzzXh5EB7uCSTJVVwd1t%2B9AP64pce1ndykpldyBkJmGNH9CNE/TPNP//S/8H&RelayState=https%3A//www.michaeljfox.org/) ![MJFFBannerimage.png](https://www.specbee.com/sites/default/files/migrated/MJFFBannerimage.png) ## Live ### Personalized library Users save and organize MJFF content in custom bookmark folders. ## Auth0 ### Unified sign-on Three authentication methods consolidated into one source. ## Salesforce ### Behavioral insight MJFF sees which content its community finds most valuable. ## Higher ### Interactive users The site saw a marked rise in highly interactive users. ## A research site that users can organize around their own needs Measured across user engagement and content strategy impact. Unified via Auth0 SSO Bookmark system live Custom folder management Tracked via Salesforce integration Informed by real usage data Three separate methods Based on assumptions Content prioritization Specbee ran multiple discussions with MJFF stakeholders to align on requirements across platforms, then proposed three approaches for SSO integration. The team finalized Auth0 as the single authentication source for user registration and login, chosen as a future-proof strategy that could extend to new MJFF domains. - Stakeholder alignment on cross-platform requirements - Three SSO approaches evaluated, Auth0 finalized as the single source - Auth0 SSO integration for seamless authentication across MJFF platforms - Scalability designed in for future MJFF domains ![MJFF-Case-study-image-1.png](https://www.specbee.com/sites/default/files/migrated/MJFF-Case-study-image-1.png) ### Unifying authentication with Auth0 On top of the unified sign-on, Specbee built the bookmarking feature, letting users save pages and articles and organize them into custom folders. The design was worked out through user-journey analysis, style tiles, and interactive Figma prototypes tested for usability and accessibility. - Bookmark system with custom folder organization - Personal library for authenticated users - User-journey analysis across account creation, bookmarking, and dashboard - Style tiles and interactive Figma designs for usability and accessibility ![MJFF-Case-study-image-2.png](https://www.specbee.com/sites/default/files/migrated/MJFF-Case-study-image-2.png) ### Bookmark feature and personal library Specbee integrated Salesforce so user data and bookmarking activity could be shared and analyzed. That gave MJFF a view into what its community was saving, which informed content prioritization and gap identification. - Salesforce integration for user data and bookmark activity - Behavior tracking to surface which content the community values - Insight used to prioritize content updates and identify gaps ![mjff-salesforce-integration.png](https://www.specbee.com/sites/default/files/migrated/mjff-salesforce-integration.png) ### Salesforce integration for behavioral insight MJFF's platforms carry expanded accessibility requirements. Specbee assisted on WCAG 2.1 Level AA compliance through the design and implementation phases. - WCAG 2.1 Level AA compliance support - Accessibility built into design and implementation ![MJFF-Case-study-image-3.png](https://www.specbee.com/sites/default/files/migrated/MJFF-Case-study-image-3.png) ### Accessibility to WCAG 2.1 Level AA ### A unified sign-on that made personalization possible Bookmark system for all authenticated users Unified single sign-on - [2 Websites, 25+ Hospitals, 1 Search: HCG’s patient-first Drupal platform](https://www.specbee.com/work/hcg-hospitals) - [Flat HTML mockups, rebuilt into a reusable Drupal component system for INX International](https://www.specbee.com/work/inx-international) - [An Intelligence Hub for Flipkart's Seller Network, Zero Scroll Required](https://www.specbee.com/work/flipkart-trendstalk)