One of the fastest-growing home builders in the US - Great Southern Homes always goes above and beyond to make their customers' dream homes a reality. And now, they're taking things to a whole new level. With a focus on quality, affordability, and energy efficiency, Great Southern Homes is about to revolutionize their online presence. Get ready for a website that truly stands out from the crowd.
The Goal: Great Southern Homes’ Drupal 7 website served as a crucial lead generator, but they knew it was time for a major upgrade. They wanted a website that not only looked stunning but also delivered top-notch efficiency and performance.
Our work in a nutshell:
- Exciting new website design that showcases their brand and identity
- Upgrade to Drupal 9 for a more efficient and modern website
- Faster load times and improved website speed
- Improved search function for easier property searches
- User-friendly interface for a seamless browsing experience
- Empowering stakeholders to update and maintain the website easily and accurately
The Challenge: Revamping the Website while Tackling Performance Issues and Boosting Conversions
- Great Southern Homes had a bunch of problems that were dragging down their success: a website that took forever to load, making it hard to turn visitors into customers, and a struggle to keep track of leads.
- Launching new online marketing campaigns was a major headache, needing weeks of custom work.
- The website's navigation and organization were rigid and confusing, making it hard for marketing messages to hit their mark.
- And to top it all off, the search function was a total disaster, causing frustration for anyone trying to find what they needed. Unsurprisingly, all of this led to a seriously low conversion rate.
The Approach: An Agile approach using Drupal 9's powerful API, flexibility, and extensibility
- Specbee kicked off the project by conducting a thorough website audit, examining everything from architecture and performance to user experience and search functionality. We also ensured the overall health of the website.
- The Great Southern Homes website gets its content from various sources, so it needed to connect with different applications and allow for the quick creation of campaign pages to meet ambitious sales goals. To make this happen, we used a range of Drupal 9 modules, such as SearchAPI, Elasticsearch connector, Redis, Geolocation, layout builder, media & media library, business rules, and more.
- After engaging with stakeholders, we began the UX design process, which involved four key stages: Research, Pencil sketches, Wireframes, and Visual designs. Following an Agile approach, particularly SCRUM, we broke down complex tasks into manageable segments and tackled them in iterative sprints, ensuring continuous development and steady progress. We successfully achieved all the goals without going over budget or time.
- Project delivered on time and within budget
- Website design and user experience were better than expected
- Massive 10% increase in new users one month after launch
- Page-load time reduced by an amazing 40%
- Search engine delivers lightning-fast results, improving user experience
Testimonial - BILL EARLE
Specbee looked at our needs & delivered both what we wanted & what we needed.BILL EARLEDirector of Strategic Markets, Great Southern Homes