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SEMI | Drupal DXP
How We Unified 1.3 Million SEMI Members on One Drupal DXP
Experience Design
Making complex sites intuitive and action-driven
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Visibility
Improve findability and relevance across your platform
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Ongoing help from Drupal experts who know your stack
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Everything about Specbee: our story, our people, our thinking
When you need more than a website, build a digital experience. Specbee builds integrated Drupal-powered DXPs that connect content, personalization, and performance across every touchpoint. Your go-to-market time is accelerated because our AI orchestrated system. Every workflow is designed, reviewed, and validated by senior Drupal architects.
Every new tool was supposed to make the experience better. A CMS here, a CRM there, an analytics platform on top. Each one solved its own problem and quietly created a new one between teams.
Now marketing wants personalization, IT is stuck with integrations, and sales lacks data. Meanwhile, your customers expect one seamless journey across all of it.
A Digital Experience Platform (DXP) closes that gap: the right content, at the right time, through the right channel. Specbee's DXP development services build it on Drupal, so marketing, IT, and sales finally work from the same platform.
We're typically brought in when:
Your CRM doesn't talk to your CMS, so every team works from a different version of the customer.
Teams duplicate the same content across platforms just to keep messaging consistent.
Personalization eats hours of manual work, campaign after campaign.
Editorial teams wait on developers to publish anything beyond a basic page.
The platform can't keep up with where the business is headed.
Six capabilities, delivered through our DXP development services and signed off by senior Drupal architects.
We model your content once as structured, reusable components, so it flows into web, app, portal, or any channel you add next. n
Behavior, role, and region drive what each visitor sees, set up as rules your marketing team can adjust without a developer ticket.
Drupal serves as the content backend for web, mobile, kiosk, or any headless frontend, so one update reaches every touchpoint at once.
Salesforce, HubSpot, and your analytics stack talk to Drupal through API-first integrations, so customer data flows both ways.
Run every brand or region from one Drupal codebase, each with its own content, design, and permissions, without duplicating infrastructure.
Moving off a legacy CMS or a rigid all-in-one suite gets scoped as a full digital experience platform migration, with content models and integrations redesigned for where you're going.
A DXP engagement rarely stays inside its own lane. Personalization raises data questions. Multisite builds raise performance questions. The platform touches everything around it.
So we keep the adjacent work in-house. The same team carries your platform context from roadmap to launch.
Before a single content type gets modeled, we align your DXP roadmap with the business goals it's supposed to serve.
AI-driven personalization and search get layered in exactly where they earn their keep.
GA4, LookerStudio, and event-driven tracking get wired into the platform, so every team can see what the experience is actually doing.
The team that built your DXP stays on to monitor it, patch it, and extend it as your strategy shifts.
The upside of a well-built DXP shows up in the day-to-day.
Structured, reusable content models mean one update reaches every channel instead of five separate ones.
Marketing sets the rules. The platform runs them, without a developer ticket for every audience segment.
Drupal's API-first architecture keeps CRM, CDP, and analytics tools talking to each other in real time.
Regional and brand sites run independently, with their own governance, from a single platform underneath.
A dedicated security team and frequent audits back every Drupal DXP platform we build.
Trusted by the world's leading teams
Our AI orchestration system handles the repetitive groundwork. Senior Drupal architects make every call that actually matters.
Our AI orchestration system inventories every content type, integration, and channel touching your current platform, covering ground a manual audit would take weeks to clear. A senior Drupal architect reviews the map and signs off on the target architecture before design starts.
The system drafts the structural options: content types, taxonomies, API connections to your CRM and CDP. Senior Drupal engineers decide what ships, adjust for edge cases, and approve every integration pattern before a line of code gets written.
Content architecture, personalization rules, and channel delivery get built in parallel, since none of them work well in isolation. Every integration gets validated against your real data before it ships.
The platform goes live with monitoring on content performance, personalization accuracy, and integration health. We tune against real user behavior as it comes in.
Your marketing team maintains the same content across four different systems.
Personalization requires a developer ticket instead of a business rule.
CRM and CMS data drift apart within weeks of every sync.
Regional or brand sites each run on a different platform with no shared governance.
Launching a new channel means rebuilding content delivery from scratch.
We build Drupal platforms for organizations where performance, compliance, and scalability aren't optional.
Reliability and security — streamlined UX while keeping data compliant.
High-volume publishing platforms that scale with your content and your audience.
#01
One multilingual platform that unified content workflows across a global standards body.
#02
A Drupal rebuild that restored the site after a breach and refreshed its news experience.
#03
A Drupal 10 migration that consolidated two properties into one member experience.
#04
One Drupal platform with a shared component library that regional teams run themselves.
We don't just build DXPs on Drupal. As a certified Drupal partner, our engineers contribute modules, patches, and core fixes back to the platform every client's DXP runs on. You'll find our team in the issue queues, at DrupalCons, and in the release notes.
130+
Module Contributions
Modules built and maintained for real-world enterprise needs.
10
Events Sponsored
Actively sponsoring DrupalCon and regional Drupal Camps.
GOLD
Drupal Partner
Proud Gold certified partners supporting the sustainability of open source.
500+
Published Drupal resources
Some agencies gate their knowledge. Ours ranks on Google.
If you're evaluating a DXP build, a migration onto one, or somewhere in between, we'll help you assess the roadmap and design the right architecture before anything's committed.
Have a Question? Write to us - [email protected]
Quick Contact - Get a DXP Assessment
An engineer reviews every request. You'll hear back within a few hours.
Find answers to common questions about Drupal Experience Plaatform services.
Cost depends mainly on how many systems you're connecting. A single-site content hub costs far less than a build integrating CRM, CDP, and personalization across multiple brands. Our dxp implementation services start with a scoping audit, so your quote reflects the actual stack you're running, rather than a generic range.
A focused content hub with one or two integrations can launch in a few months. A full drupal digital experience platform build, spanning personalization, multiple brands, and several third-party systems, runs longer. We scope a realistic timeline after the audit, once we know what's actually connecting to what.
If you manage one site and one channel, a CMS with add-ons may cover it. Once you're running multiple brands, regions, or personalized journeys, plugins start feeling stitched together instead of connected. Scale and complexity are the real signal a digital experience platform is worth the investment, more than headcount or revenue.
Yes, through Drupal's API-first architecture. We've connected Salesforce, HubSpot, Shopify, and analytics platforms like GA4 directly into Drupal DXP builds, including SSO-based personalization driven by CRM data. On one project, that meant region- and role-specific content going live from day one. Data flows both ways, so rules stay current without manual updates.
A digital experience platform migration involves more than moving content over. It means redesigning content models, connecting data sources, and setting up integrations and personalization workflows that didn't exist before. The biggest risks are unclear requirements and underestimated change management, both of which a phased, audit-first approach catches early.
Engagement metrics and conversion rates only tell part of the story. We track journey completion, time-to-publish, and integration health alongside outcomes like pipeline influence and customer retention. On one build, we had GA4 and LookerStudio dashboards running from week one, so the team could see impact right after launch.
Composable setups, built on Drupal's modular architecture, offer more flexibility and let you swap tools without a full rebuild. All-in-one platforms offer tighter control but less room to adapt. B2B teams integrating deeply with CRM and ERP systems usually lean composable. The right call depends on your governance model and how fast your stack needs to change.
