Many institutions struggle to modernize their web presence while preserving their traditional branding. It gets even harder when factoring in user experience, performance, and accessibility.

Georgia Tech's Neuroscience Department was no exception. It needed a fresh yet compliant website to highlight its groundbreaking research at the GT Neuro Next Initiative. Specbee delivered the perfect balance - innovation without compromise- giving GT Neuro Next a digital presence as cutting-edge as its research.

Georgia Tech advances neuroscience and neurotechnology through interdisciplinary research, education, and public engagement. 

The Goal: Georgia Tech Neuro Next needed a comprehensive user experience (UX) overhaul of the initiative's website. They needed a website as dynamic as their research. One that showcased their global impact while breaking free from the constraints of a traditional brand and theme. Specbee was called in to establish a unique identity within Georgia Tech's digital realm.

• The existing website posed the limitations of a rigid brand identity and a restrictive theme.
• It needed more dynamism and excitement while ensuring full accessibility.
• It was crucial to ensure that every enhancement did not negatively impact the site's performance.
• The site needed a mobile-friendly design, irrespective of design limitations.

• Through consultation, our team aimed to understand the institution's identity, market dynamics, and competitors.
• We utilized Style Tiles to facilitate alignment with stakeholders.
• Style Tiles set the stage for design discussions.
• Despite budget limitations, we integrated compelling videos, animations, and custom components to enhance GT Neuro's web presence.
• We implemented tailor-made animation solutions to boost user engagement.