SEMI is a leading global industry association for the microelectronics and semiconductor supply chain, connecting over 2,400 members and 1.3 million professionals. With a crucial multilingual and multi-regional digital presence, SEMI needed a trusted partner to maintain, modernize, and enhance its platform. We helped them build a scalable Digital Experience Platform (DXP) tailored to evolving user expectations and internal team needs.
Our work in a nutshell:
- Redesigned SEMI’s homepage, event pages, and navigation for improved usability and performance
- Implemented over 150 reusable Drupal components to streamline content creation and updates
- Migrated SEMI’s analytics from Universal Analytics to GA4, enabling accurate, region-wise tracking across their multilingual, multi-regional site
- Enabled seamless logins with SSO and used Salesforce data to drive personalized experiences
- Integrated Shopify to deliver relevant products based on user context.
- Cleaned up irrelevant traffic by removing 1,000+ unwanted keywords, improving traffic quality
- Created real-time LookerStudio dashboards and used Crazy Egg to optimize content based on user behavior