Aster Hospitals are a huge healthcare provider that operates all over the Middle East and India. And get this - they just completed a project that brought together 8 different regional hospital websites under one roof! Now, each hospital has its own page on a top-level domain, making it easier for users to find what they need. Plus, the regional marketing teams still have the freedom to update their specific pages.
The Goal: Aster Hospitals wanted to give their websites a fresh and cohesive look. They wanted us to bring all 8 regional hospital websites together under one domain, while still giving their marketing teams the freedom to create and update pages specific to their region.
Our work in a nutshell:
- Exciting UI/UX design to highlight Aster Hospitals' new brand identity
- Easy and thorough search options for all hospital needs
- Custom component library for unique page elements
- Create hospital websites effortlessly using a curated library of components
The Challenge: Creating an Exceptional UX Design while using Component-Based Page Building for Regional Marketing Teams
- Aster Hospitals wanted an impressive user experience design that would make them stand out from their competitors. They needed a design that was easy to use and intuitive for their customers.
- We provided regional marketing teams with the ability to create pages using a wide range of user interface components. This helps them build compelling content and attract more visitors.
- We implemented an intuitive and faceted search feature, allowing users to easily search for a variety of keywords. Whether they're looking for a specific doctor or a hospital location, our search feature makes it quick and simple.
- When migrating data from the existing hospital websites to the new top level domain site, we took extra care to ensure that the traffic flow was not interrupted. We guarantee a smooth transition and seamless user experience.
The Approach: Crafting an Exceptional User-driven Experience with Research, Design, and Custom Development
- We kicked off our project by conducting thorough research, competitive analysis, and customer questionnaires. This allowed us to gain a deep understanding of what Aster's target customers were looking for.
- Using this valuable insight, we crafted storyboards and brought them to life through our 3-step design process: starting with pencil sketching, followed by wire-framing, and finally creating visually stunning designs.
- Our talented Drupal Front End team then took these designs and built the theme and components, ensuring seamless integration with the backend. This ensured that pages could easily be created along with all the necessary functionality.
- To give Aster the utmost flexibility and control over their website, we utilized various Drupal 9 modules such as Paragraphs, Claro, and Media modules. These empowered the authoring capabilities needed for component-based page building.
- Not stopping there, we went above and beyond by custom-developing the search functionality, combining it with Apache SOLR for optimal performance.
- With our comprehensive approach and expertise, we were able to deliver a top-notch website solution that met and exceeded Aster's expectations.