Casestudy Healthcare | Specbee – Enterprise E-Commerce & Customized Drupal Solutions

The Brief

As one of world’s largest healthcare provider, Narayana Health is amongst the most respected groups globally, and has been instrumental in revolutionizing low cost healthcare.

Specbee was chosen to revamp their flagship website. This revamp addressed several usability and content update issues they originally had. We provided a completely new information architecture and content work flow that enabled stake holders at various departments, hospital locations update respective information easily and effectively. After the site went live, a 70% increase in incoming leads and a 30% decrease in bounce rate was reported.

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The Challenge

The organization’s digital image is projected by their several major web properties which also act as a major source for their national and international leads. However, they faced challenges with their website performance and conversions due to a non-optimal User Experience and information architecture.
Various interconnected facets and sources for content that lead to difficulty in obtaining information as needed.

Non existence of an effective Information retrieval mechanism. Site wide search was not performing well.
Difficulty in uploading/updating new information (upon a service launch or an update to the existing facet) from the CMS backend seamlessly.

Our Solution

With a global perspective, our expert team at Specbee set about addressing the challenges faced by their flagship website.
A complete revamp of the UX design of the site, an approach which included extensive research, pencil sketches, wireframes and visual design to achieve the final design.
Redesign of the Drupal CMS and Information architecture to optimize website performance.

Search enabled with dedicated servers (Apache Solr).
A seamless design that allowed effortless access to information and an ability to increase conversions with clear CTAs.
Ability to update or edit information under any facet without affecting the other facets with a IA design and better interaction with the front-end.

Result

The project was delivered well within the defined time and budgets, with the best implementation of Drupal.
Ability to update or edit information under any facet without affecting the other facets with a IA design and better interaction with the front-end.

The design and the information presentation has been much appreciated and sets a bench mark in the industry.
The revamped website is seeing a massive increase in user engagement as well as conversions.