For an owner of a retail store, it is quite easy to get that feeling of how his business is doing because he can see people walking in and out of his store, and he can physically interact with them and see their reactions. But in an ecommerce business i.e in an online store, there is no possibility of interacting or getting in touch with the

If you thought getting a higher education was a backbreaker, imagine managing a higher educational institution! A website for higher education should be able to efficiently manage the various departments, users, research and most importantly, the content (is King, remember?), while providing its users with a great user experience design, security

Did you even have the faintest idea that out of every ten new online stores, eight of these E-commerce businesses fail to make the cut within 2 years of going live. The stats are actually shocking because when the E-commerce business is growing at a rate of more than 12% each year, it makes one wonder why are so many businesses failing then?

I’m not saying it is inevitable or unavoidable, but web-based security threats are something you just cannot ignore if you own a website. You might say, hey – I have a website with content only – I have nothing to lose, right? Wrong. The hackers can get into your server and exploit it to send spam emails or any illegal files, to set up a temporary

Has it ever happened to you? The harder someone tries to sell you something, the more you stay away from it? However, when you come across a research article/videos about the same product, you seem to get more confident and interested about it and might want to give it a try. That's good Content marketing. Content marketing is about treating

‘What is SEO?’ - this is one of the most common questions asked by newcomers in online business. Even those, who are not so well acquainted with internet marketing, asks this question frequently. Well, SEO or Search Engine Optimization is the method of generating traffic from search engines; the process includes free, organic, editorial and

Mobile apps development services are not only a unique or trending way to stay connected with consumers, but also can be used to access contact information, e-commerce pages and coupons or deals quickly and effortlessly. With such an array of advantages, mobile apps development services have become indispensable for small businesses right from

In a perfect world, on any given day, everyone would want to purchase from your e-commerce store. But we don’t live in a perfect world do we? In recent times, there has been quite a growth in the E-commerce industry and this indicates that a lot of customers are opting to shop from within their comfort zone.

Not too long ago, I remember being almost alarmingly addicted to the ‘Snake’ game on my Nokia phone. Little did I know then that I was actually hooked on to a Mobile App. The first ever Mobile App in fact. Now, as statistics have projected, there will be about 269 billion App downloads in 2017. Did you know that on an average, a smartphone user

Customer acquisition – the fundamental element for all businesses to operate, for undeniably, there can be no business without customers. Companies go to great extents to grow sales and increase revenues. Sales executives are given targets to reach to bring in new customers. Nevertheless, most companies fail to understand that retaining your