Artificial Intelligence & Drupal - The Smart Impact On Your Business

  • Shriganesh Hegde
  • 31-01-2019

“The real question is, when will we draft an artificial intelligence bill of rights? What will that consist of? And who will get to decide that?” —Gray Scott, American Philosopher

Keeping in mind the spectacular potential that Artificial Intelligence has, and given the way we interact with technology, we might have to consider this "bill of rights' anytime soon now! Over the years, AI has been instrumental in personalizing user experience and this is one of the prime reasons why brands are investing in Big Data as a key element of their customer offerings.

However, organizations have failed to utilize the enormous potential of Artificial Intelligence by not embracing the technology completely in the field of website development. In the fast growing digital age, web presence plays an important role for businesses to stay ahead of the curve. Artificial Intelligence with its amazing capabilities will give the companies the boost that they need to craft a seamless digital experience for their customers.

Drupal & Artificial Intelligence

In the recent years, modern mainstream website development has mainly focused on building a customer-facing front-end presence on the Internet and the integration of the front-end with enterprise back-office operations. And Drupal is a leading open-source platform for creating such enterprise websites.

As a reliable enterprise-grade CMS, Drupal is well known for its ability to organize and present content in the most effective way to create a seamless omnichannel digital experience. On integrating Artificial Intelligence algorithms to your Drupal-based website, you can turn it into an interactive ecosystem capable of handling your potential customers, interacting with them, studying their behavior and identifying patterns in them to aid targeted marketing and subsequent revenue growth.

However, the question is, what is the 3rd-party AI solutions and libraries that Drupal developers have in their toolkit? Which of these provide the most value? We have picked some of the top modules that can assist your team in creating a AI driven digital experience.

Cloudworks for Multilingual Drupal Module

Cloudworks for Multilingual Drupal empowers you to deliver successful global campaigns and localized assets with speed and scale. With the ability to onboard any language provider in a matter of few minutes, Cloudworks can help you deliver globally consistent, high quality content to multiple countries in various languages. The smart AI allows workflow automation and powerful project manahrgement capabilities to pick the content you want to localize while Cloudworks does the rest.

It also has a CAT tool that has a smart internal translator which increases the productivity by leveraging artificial intelligence and machine learning.

Azure Cognitive Services API

With an ability to seamlessly integrate with intelligent features and use machine learning, artificial intelligence and natural learning process to detect speech, facial expressions and vision recognition, and other sentiments, this module can do wonders. The four different module that it offers are:

1. Face API Module

Integrates with Microsoft Face API, a cloud based service that provides some of the most advanced face algorithms. With two main function of face detection with attributes and face recognition, it can

  • Detect human faces and compare similar ones
  • Organize images into groups based on similarities
  • Identify people in previously tagged images

With an ability to seamlessly integrate with intelligent features and use machine learning, artificial intelligence and natural learning process to detect speech, facial expressions and vision recognition, and other sentiments, this module can do wonders. The four different module that it offers are:

2. Emotion Recognition API Module

Although in beta stage, this module is capable of taking image as an input and return the confidence across a set of emotions for each face in the image, as well as bounding box for the face, from the Face API.

3. Computer Vision API Module

This module is capable of extracting rich information from images to categorize and process visual data and machine assisted moderation of images to help curate your business services.

4. Azure Text Analytics API Module

  • Sentiment analysis
  • Key phrase extraction
  • Language detection
  • Acquia Lift Connector

    A module that can help you merge content and customer data into a single tool, thus allowing marketers to target audiences in real time, enabling them to scale their web personalization efforts to drive better conversions. The Acquia Lift Connector module provides the integration with Acquial Lift Service and an enhanced user experience for better personalization, testing and direct targeting. This will help you in delivering cohesive, personalized experiences across multiple channels and cross devices.

    Some of the features of Acquia Lift Connector include:

    • Drag-and-drop UI for content targeting Unified customer profile Content distribution Behavioral targeting and A/B testing
    • Unified customer profile
    • Content distribution
    • Behavioral targeting and A/B testing

    Integrating AI into your Drupal Website - Why is it good for your Company?

    Let your website be HUMAN!

    The current level of AI, by no means allows developers to teach your Drupal website to think or behave like humans. However, this smart technology is catching up soon and is getting better at automating content management and customer service tasks. This in turn allows you to free up your editorial and customer support teams.

    Better user experience

    One thing that stands out in an AI incorporated Drupal-based business website is its ultimate user experience. With effortless content management and publishing, round-the-clock approach to customer support, better targeting and connecting with the customer touchpoint, Artificial intelligence empowers your company to craft personalized experiences for your customers.

    Better targeting

    It is a known fact that 80% of the digital data generated by businesses around the world is unstructured, confusing and thus underutilized. However, with AI and Machine Learning anchoring the tools that help your company analyze these data, mapping the digital customer journey is a cakewalk. With better understanding of the customer behavior based on historical data, you can come up with relevant products or service recommendations targeted to each individual customer and his needs.

    Higher ecommerce conversion rates

    Implementing AI in ecommerce will potentially grow the global ecommerce market profitability by 59% in a span of 15 years. Features such as advanced lead generation, predictive analytics, targeted customer service, and upselling opportunities will help you to create a AI driven ecommerce ecosystem with better conversions and revenue.

    The Future?

    The future of websites looks interesting and is predicted to be automatically tailored to individual user behavior by analyzing their searches, reads, time spent on each page etc. Every user will be assigned a unique ID (uid) and their behavior like the clicks, searches and exits on the website will be linked to this particular uid. Just like how the analytics tools do. Using AI and Machine learning, each uid and the data connected will be analyzed to tailor the website according to each individual user. While such personalizations have already been implemented by certain big websites, integrating it with Drupal will take it up by a notch.

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