Social Media - Know Where You Tread
It is a well known fact that social media is a powerful lead generation tool for building and nurturing relationships.It is the world's most sought after trend right now and everybody is there, everybody is talking. But don't expect mere social media presence to be the game changer. You should know what exactly you have to do, and where exactly you have to implement, to generate more leads.
A statistical report by Oktopost points out that more than 80% of the B2B leads through social media are from LinkedIn. What do you make of this? It is pretty obvious that LinkedIn must be your top priority. The biggest gathering of professionals, LinkedIn is the perfect and most effective platform to promote your business in order to gain leads. The same report also states that Twitter and Google+ are the least effective platforms, and play a very minor role in generating leads. Now you know not to waste too much time on perfecting those tweets on Twitter!
It is also important that your social media presence is an active one. Create pages, join groups and participate actively in any related talks or conversations in order to get in touch with more people and have a strong marketing presence among them.