CRM of Things
It is amazing how a technology can change the way systems work. One of the most recent emerging trends- Internet of Things(IoT) has made a revolution in the business sector. As one of the few drivers of the CRM systems, IoT not only allows companies to collect data from things around the customer, but provide response to the customer's request/problem online.
It allows collecting more information about the customer, thus predicting the customer behaviour more accurately. Smart connected things have advanced to a higher level where they are actually capable of knowing the customer's problem and providing a solution, even before the customer has an idea about it. With the amount of customer data in hand, courtesy The Internet of Things, better profiles for personalization is surely on the table.