The Basic Plan
A standard practice for any ecommerce business would be to have a prominent search bar which can influence the users to make use of it to find products. But it is at this stage that many companies are quite far from the best practice. In an attempt to stick on to their "classic design", companies tend to make their search boxes hard to find. Is it too hard to understand that if site search is important, it is equally important for the visibility of the search field to reflect this? Whatever happened to all the "best practices" lessons? Are they limited to the ecommerce giants? What are the visitors to small business websites supposed to do? Carry a spade to dig around for products they want to buy?
Luckily enough, this is not true and a lot of ecommerce builders are taking the ecommerce site search quite seriously now.