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DXP - A strategy built with purpose

Your customers don’t just browse anymore. They expect relevance, speed, and seamless journeys across every touchpoint. A Digital Experience Platform (DXP) brings it all together: the right content, at the right time, through the right channel. Specbee helps you deliver just that, with a powerful Drupal-based Digital Experience Platform. We partner with you to build platforms that are:

  • Platform-first - Designed to evolve with your digital strategy
  • Experience-led - Centered around user journeys, not just pageviews
  • Built on Drupal - Secure, flexible, open, and enterprise-proven

Solving real problems

You're juggling a lot. Marketing wants personalization, IT’s stuck with integrations, and sales lacks data. Our DXP development services solve all that.

  • If your CRM doesn’t talk to your CMS, we integrate your CRM, marketing automation, and analytics tools to create a unified data flow.
  • If your teams are duplicating content across platforms, we build structured, reusable content systems for consistency and scale.
  • If you’re spending hours trying to personalize manually, we set up automated personalization workflows tailored to user behavior.
  • If your platform can't keep up with your growth, we architect scalable Drupal platforms that grow with you.
Let's get started!

Success Story: Modern DXP for SEMI

We helped SEMI modernize its digital presence with a data-driven digital experience platform (DXP) built on Drupal.

  • Personalized experiences: Implemented login-based (SSO) personalization using Salesforce data to deliver region, role, and interest-specific content.
  • Modular content management: Built 150+ reusable Drupal components to help SEMI’s internal teams create and update content faster, without developer dependency.
  • Smart integrations: Integrated Shopify for personalized product recommendations and connected Salesforce to align user journeys with CRM data.
  • Unified analytics: Migrated from Universal Analytics to GA4, set up GTM, and created real-time LookerStudio dashboards for deeper, more accurate insights.
Read the full story

Why Drupal for DXP

composable blocks

Composable

Architect your DXP like building blocks. Drupal’s modular structure lets you choose best-of-breed tools and evolve your stack without starting over. This gives you the agility to swap, upgrade, or expand individual parts of your platform without rebuilding the whole system.

content freedom

Content Freedom

You can reuse content across channels, devices, and regions with Drupal's flexible content modeling. That means faster content production, less duplication, and a consistent brand voice everywhere you show up.

 

integrations API first architecture

Integrations

Drupal’s API-first approach allows you to integrate everything from CRMs and CDPs to analytics and automation platforms. Your teams can automate workflows, sync data in real time, and act on insights faster.

enterprise-grade security

Security

Trusted by government, education, and Fortune 500s for its strong security practices. With a dedicated security team, frequent audits, and a global community, Drupal keeps your data safe and your platform resilient.

 

global scalability

Global Scalability

Drupal is multilingual, multisite, cloud-ready, and handles complexity with ease. Managing regional sites or scaling to new markets? Drupal makes it simple to grow without adding technical debt.

community

Community Support

With a vibrant open-source community and continual innovation, Drupal evolves with your digital strategy, making it the smart choice to power high-impact digital experiences.

Connecting moving parts

Digital platform strategy & consulting

We know you need all those tools but what about cohesion? We help you build a clear DXP roadmap that aligns your tech stack with business goals.

Custom Drupal development

Off-the-shelf platforms just don't cut it anymore. We engineer tailored Drupal solutions that fit your vision and scale.

Content architecture & modeling

Is your content stuck in silos? Not anymore! We create reusable, structured content models that drive consistency across channels.

Personalization & targeting

If you’re struggling to deliver relevant experiences and resonate with the right audience, you’re not personalizing enough. We set up intelligent personalization strategies that engage every user.

API & third-party integrations

We connect Drupal with your CRMs, CDPs, ERPs, marketing automation platforms, and more to create a cohesive ecosystem where your teams can deliver unified experiences without duplication or delay.

Multisite & multilingual builds

Are you managing multiple brands or regions? We build robust DXPs that let you manage all your sites, each with its own content, design, and governance rules. All of this from a single codebase.

Performance optimization

Your site shouldn’t make your audience wait. We conduct deep performance audits, optimize caching strategies, reduce load times, and fine-tune front-end delivery so your Drupal platform performs at peak speed across devices and regions.

Ongoing support & enhancements

Platforms evolve, and so do we. We provide proactive monitoring, regular updates, security patches, and continuous improvements to ensure your Drupal DXP stays aligned with your strategic goals long after launch.

LET'S DISCUSS YOUR IDEAS. 
WE'D LOVE TO HEAR FROM YOU.

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