Where it all began
During the early times, market was very simple. The best and the surest way for a company to grow was to create new and unique products. From walk-mans to compact disks and new age gaming through Nintendo, there was a limitless scope for innovations and newness. As the industry was quite new to the world, there was literally no competition and companies found it easier to develop their business models to gain success. They just had to create something new, explain what the product did, demonstrate how was it better and it would be off the shelves in no time.