Once upon a time, I used to be stricken with horror when I forgot to get my grocery list to the supermarket. Not that I always followed the list anyway, but that was back in the day. Today I’m a savvy online grocery shopper who doesn’t need lists! My weekly/monthly purchases pop up with click and I just need add a few extra goodies (if I’m feeling too generous) to hit Buy! I have a complete control over how much I spend and its convenience is exceptional.
With the rapid rise of digital services, consumers are getting accustomed to sourcing their needs online. So how can Groceries lag behind, being one of the most important necessities? The Consumers Packaged Goods (CPG) industry has been evolving itself right from the start. Digital changes have altered the way consumers eat and shop. The retail industry has been getting more competitive to be able to stay in the race. All in all, it’s a good world for consumers as customer experience is getting aggressively superior.
And there’s not just one way to shop your groceries online. You can use their Subscription model to automatically get your groceries delivered every month on a specified date and time. While you have been waiting for your train, you can also buy your groceries from a Virtual Supermarket where you can see posters of shelves filled with goods that you can scan (QR code) using your phone and have them delivered to your home when you’re back! Or you can also order your groceries online before going to work and pick them up from the store on your way back – the Click-and-collect model. With the likes of the Amazon Go model, you can avoid long checkout lines at the supermarket by simply picking your groceries and just walking out! Their technology detects when products are picked off the shelf and your amazon account automatically gets charged, thus offering a true Omni-channel experience.