Reason # 1 – Just Like That
A recent survey conducted on US online shoppers showed that about 59% of them abandoned their shopping cart just because they were just browsing and were not really ready to buy. Many shoppers are on your e-Commerce site just to find the price, availability, type, color of a product so that they can then go to a physical store and make a better deal.
Solution - We really can’t do much about such shoppers who have no intent whatsoever in purchasing online. However, a compelling user experience when coupled with great offers/discounts could change some of those frugal and fickle shoppers’ minds.