With content marketing, the objective is quite simple. "Drive profitable Customer Action." While it is about influencing and changing the consumer behaviour by distributing valuable, relevant and attractive content to a defined audience, content marketing still stands far away from the other major streams of marketing.

As a webmaster, it is never easy to be content with a platform for hosting a website. In general, if we talk about ecommerce website, it gets tougher due to the requirements and the ever advancing technology which drive businesses to provide cutting edge solutions. What they look for in an ecommerce platform is quite evident due to their needs

$20 is an outrageous amount of money. I pay just $19.99. This is as hilarious as it is true. Pricing a product/service right is immensely important to a business. And prices can never remain constant – It will always go up. No matter how long term your pricing strategy is, one day, you will have to evolve along with the market when you need to

Who doesn't love to be acknowledged? Whether it is a compliment for your new pair of shoes or a congratulations on a milestone at your work place, we all crave for recognition and we certainly don't want to miss it when there is extra effort put into it. And the holiday season is no different. It is that time of the year when people's skills to

Many hands make light work… but... too many cooks can also spoil the broth. Confused about this contradictory statement? They’re conflicting but so true when it comes to managing content for your website. In a bigger organizations, workload must be distributed amongst the team to avoid overburdening a single content administrator. Nevertheless,

Running an ecommerce store is not an easy task. Your entire day is spent on optimizing your website, looking out for new marketing channels & luring customers to buy what you are offering. You break a lot of sweat in creating pages for your products which will make the products irresistible to the people out there. Now imagine what happens

You know you have a good problem in hand when you have a large number of SKUs (Stock Keeping Units) on your bustling E-commerce website. With lots of SKUs, you know you can offer your customers with plenty of products and have less chances of getting sold out. However, unless you have everything perfectly organized and a robust E-commerce platform

There was a time when a supplier/wholesaler would generate a purchase order and send it via fax or email to the manufacturer. The manufacturer would then manually punch in the order details into a computer, print an invoice and send it via fax or email to the supplier. This system doesn’t just sound unexciting and drab but is (was) also time

With Drupal 8, you can build websites that are complex and loaded with dynamic content. Drupal lets you extend its functionalities by adding as many features as you want and yet provide a great user-experience. This is what sets Drupal apart but it does take a hit on your website performance. A feature-rich Drupal website will make your website

I always had good feeling about mobile ecommerce; the best practices to make shopping (on mobile) simple, easy, quick & painless. Until recently when I came upon an article which spoke about the real "ecommerce world" riddled by issues which most ecommerce merchants are still working on. And these issues are just not the minor obstacles in a