Enabling a cohesive digital experience across multiple regional websites for Aster Hospitals

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briefing The Brief

Aster Hospitals is a global healthcare provider with a large presence in the Middle East and India. The scope of this project was to provide a unified look and feel and bring the 8 different regional hospital websites under a top level domain while still providing the flexibility for the regional marketing teams to create/update their region specific hospital pages. We were tasked to build an all new website that has:

  • A compelling UI/UX design to showcase a new brand identity
  • Capabilities to search for anything hospital related, fine-tunable with facets
  • A custom built component library containing bespoke page elements using which pages/sections can be created by the marketing team without any coding effort or knowledge
  • Capabilities that allows creation of new hospital websites using elements from a customized component library

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The Challenges

  • We needed to produce a compelling user experience design that made Aster standout among competitors while being intuitive and easy to use for their consumers.

  • Component based page building capabilities for regional marketing teams that allows them to create pages using a wide selection of UI components.

  • Intuitive and Faceted search implementation for a variety of search keywords ranging from Doctor names to hospital locations.

  • Migration of data from the existing hospital websites to the new top level domain site while making sure the traffic remains unhampered.

Our Approach

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We started with research, competitive analysis and customer questionnaires to understand the expectations of Aster’s target customer. We then converted these into story boards and produced designs following our 3 step design process i.e.: Pencil sketching, Wire-framing and Visual designs. Our Drupal Front end team built the theme and components using the visual designs. The components were stitched to the backend in such a way that pages could then be created along with the associated functionality. We extensively used Paragraphs, Claro, Media modules on Drupal 9 to achieve the authoring capabilities required for component based page building. Search functionality involved custom development along with the use of Apache SOLR.

Technologies Used

Drupal 8 for backend framework

MySQL for database

Docker for packaging

Angular for Front end

Amazon AWS as cloud IAAS

CircleCI for continuous integration

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