Recently I read an article on how the ecommerce industry is booming ( as expected of course ) and will reach an approximate value of $4 trillion by the end of 2020. As a matter of fact, such articles on the "booming ecommerce industry" is quite common these days.
It doesn't even seem difficult does it? All you have to do to sell products online is know your niche and set up a website with your products listed. No rent for the storefront, no extra costs for maintenance of the brick mortar store and to add to it, you can court customers from all over the globe.
Well, we all wish it was that easy, right? When just the thought of ecommerce website development & maintenance can sometimes get you all crazy, imagine your state when you are in a situation where you feel you have done everything right, you are even getting your desired traffic, but that traffic is not converting to sales. The reason for this? There are numerous factors of course but one thing that stands out is your site may not be trustworthy!
Obviously you trust your site. Your friends, family, close ones, they all trust your site. But to a average online shopper, you are just one among the thousand other options he has on the internet. So the shopper will just sit back, relax and face the businesses with a "bring it on; lemme see what have you got" mentality.
With the tough competition & businesses at stake, it is not easy to build customer trust on your ecommerce website, as a result of which, most of them shift their focus on short-term tactics to persuade and grab quick rewards from the customers. But little do they know about the importance of building long-term trust & customer loyalty.
In such an environment, there are huge profits for businesses that know the importance of gaining a customer's long-term trust. Here are some best practices you should know about to build customer trust online.