Most of the website owners tend to hate their Content Management Systems! Yes you read that right. It so happens that we often look up to a magical solution to a complicated problem or a situation, in order to deal with it in a better manner. Content Management System is that silver bullet, which everyone hopes would solve all the content related problems. But in reality, CMS is just not enough to address all the issues associated to the content of a website.
When an organization purchases a CMS, they hope that it can solve the wide range of issues related to content production and delivery. But a CMS is capable of only handling a few, thus failing to live up to the expectations. What is more worrying is that, owing to solve a set of problems, a CMS may end up creating more. Now who wouldn't hate it when this happens?
Along these lines, let us discuss a few of these problems which you need to be aware of before using a CMS, and ways to tackle them without having to scratch your head too much.
Absence Of A Central Control
When you buy a CMS, it is obvious that you want to decentralize control of your content, thus getting rid of all the constraints that surround your content posting. But one consequence of this action, which would majorly affect your content is the lack of central control. Without an editorial control to ensure quality and accuracy of your content, it is more like a troop of haywire soldiers without a king to ensure their actions.
You might argue that the CMS do provide tools for an editorial control of a content, but would your prefer these tools over a good editor? The lack of accuracy and precision makes these tools a rare sight among most of the website users. To overcome this drawback, presence of an experienced content editor to look into the content and review them before posting it online is a good way of having a central authority over your website content.
Lack Of Personality
If you always thought that only humans had a personality, it is time you reconsidered those thoughts again. Your website, just like people, has a personality and it plays a major role in how your website performs. But most of the websites tend to carry around a fake personality, mainly because they are focused on selling their brand and products, rather than engaging with the users.
The distributed nature of content production through the use of CMS undermines a website's approach to actively engage with a user to make a connection. In order to stand out in the crowd and do much more than just convey the information to a user, you need to master your CMS and use it in such a way that it showcases the real personality, by describing what exactly are you trying to say through your website.
Have you ever tried finding a black cat in a coal cellar? Your users will be in a similar situation when your website is bloated up with content which you post online, just because "somebody might find it useful". The more you post online, the harder it gets for the user to find the exact content that they are looking for.
Driven by what content is available, rather than what content the user needs, a CMS removes the barriers to post a content online and encourages people to add more, which becomes a problem for the website, as more is not always better. So, it is important that you make sure not to stuff content, and instead use the various features presented by your CMS in an effective way to post content which does not become a burden for the users.
Obscure Call To Actions
Your content is good, it attracts a good number of readers, and most of them like your website and its content. What next? The user closes the tab and goes to the next website! This is what happens if you do not provide clear call to actions in your website. But before you jump in and add the big action such as "Contact Us" in bold letters, give the user an opportunity to learn more about your website before being ready to take the major step.
Call to actions of each page, which most CMS tend to ignore, is an important factor which decides the user's engagement with the website. You can make use of simple CTAs like 'Leave a comment' and 'Provide Feedback' or 'Read a Related Post' which act as possibilities for what a user can do next instead of just wandering around in the website. Though not responsible for your readers getting converted to clients, these CTAs play their role effectively to create a positive engagement with the users.
Wrong Community Sense
There are times when you have everything, and yet you don't have anything! That is exactly what is happening with the present Content Management Systems. With some of the great community tools, they have some of the best ways of integrating with everything from Facebook to Twitter. But most of the organizations which implement these community features are hugely disappointed with the response and eventually the functionality is removed.
It is very important to realize that great technologies do not build great communities. For successful community around a website, you need to actively participate and interact with the users, have your people constantly talking to them, getting to know their needs and answering their questions. If used in a proper way, the community tools of your CMS are the best bet for your users.