The most important of all, as an ecommerce business, you need to identify what customer information you require in order to meet the business objectives. When you start, you might be overwhelmed with the sheer amount of data and how this can affect your business. But you need to make sure that you do not get carried away. As a good practice, start with information which is most important for your business. This will allow you to enhance the customer shopping experience on your ecommerce website, making the customer happy, satisfied and eager to return back.
A data capturing strategy by any business will have its share of benefits and drawbacks. The data collection strategy allows you to give your shoppers or customers a highly personalized shopping experience by having a better understanding on their likes and dislikes. Also, data gathering provides and opportunity to your ecommerce business to learn from the past mistakes and bring out the best efforts for the future customers.