Ecommerce website development is on the rise! While being placed high on search engines is the main objective behind every e-Commerce site owner, Drupal Ecommerce proves to be an exceptional framework to achieve this goal.

As compared to other CMS, ecommerce website development services by Drupal make it much easier to implement search engine optimization. For example, if a Drupal ecommerce site is live and yet not able to generate traffic; it is probably due to the fact that it is not properly indexed or optimised with search engines.

However, considering search engine traffic is akin to e-Commerce development, there are ways to get a Drupal ecommerce site a good rank in search engines and boost up web traffic. Listed below are some of the simplest ways to make your Drupal Ecommerce site rank high on search engines:

Modules required for implementing Facet Search:

  • Start by enabling clean URLs within your system settings which is very important in ecommerce website development.
  • Consider putting the following modules on your website to help with SEO:
    • Metatag Module: For Drupal SEO, this module serves as the building block. It allows you to provide structured metadata automatically for your e-Commerce website development.
    • Being supportive to meta tags like Open Graph Protocol from Facebook and Twitter Cards from Twitter, it controls how content appears when shared on social networks.
    • Pathauto Module: This module assists in enhancing URL readability and improving signals for keyword relevancy. It is involved with generating URL/path aliases through configurable patterns for your content. These aliases are used in place of Drupal’s internal node URLs so that you can have user-friendly and search engine friendly URLs.
    • Global Redirect Module: Though URL aliases highly benefit your content, it might not have same effect for duplicate content! For instance, the content at ‘/blog/seo-my-site-please’ and ‘/node/201’ are the same, but accessible with both URLs. The Global Redirect module creates 301 redirects to your alias to provide remedies to this and thereby, removing all duplicated URLs for the same content.
  • You have all the modules ready by now. The next step would be defining your targeted keyword list. Know and understand what keywords you should be using in your title tags, URLs, metatags, meta description, alt tags internal links, and headers.
  • You can employ the Google’s keyword tool called ‘Keyword Planner’ for that. Using this, you can observe how frequently terms are being searched per month (globally and locally), where do they stand in the ranking and what is their advertisement cost.
  • Mapping your targeted keywords to specific pages is your next step. After you map the keywords, write page descriptions for those targeted pages which contain those keywords. In your page title module field, create the page titles and update page content so as to include those targeted keywords.
  • As search engine algorithms are changeable, you should make sure that you have some sort of analytics software installed to keep a watch on your keywords trends and your organic site traffic in your ecommerce website development. The Google Analytics is the best instance of that. You can’t get the proper information of what is currently going on, making it difficult to make decisions as to what to do next when considering SEO, if you are incapable of pulling this data from your website.
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