One Direction One Goal
For most of us, marketing a mobile app is a new territory. But, setting specific goals is very much similar to the other marketing campaigns. Vital for growing your user base, differentiating your app in the crowded market is a tactic which you can completely rely on. It is left to you whether you want to introduce features that no one else has, or target only a specific set of users looking out for certain features only.
Quad is one such app which made use of this technique quite exclusively. An app in an already overcrowded mobile messaging market, it focused on its unique ability of messaging more than 50 people at once. To reach out to the people who actually need this feature, it heavily marketed its app to many college groups and fraternities which require such bulk messaging systems. This technique allowed Quad to sustain itself, by avoiding any type of competition, in a community ruled by the giants like WhatsApp and Messenger.