Have you ever taken part in an auction? If yes, you are definitely one of those people with a lot of patience, because auctions usually tend to run for a very long duration. What if I told you about an auction that gets over in about the same time you blink your eyes once, or maybe twice? That is what Programmatic marketing is all about. Widely tipped to be the future of advertising on the web, it allows advertisers to bid for an ad place on a web page in Real Time.
But as a marketer, did you know about programmatic marketing and the opportunities it provides? Google may have come up with a strategy to spend more than 60% of its digital advertising budgets on programmatic marketing. But until and unless everybody in the market have an idea about it, and are comfortable with the same, implementation of the idea is going to be a tough task.
So to clear the air and provide a proper insight on what exactly is programmatic marketing.