Why Do You Need Content Marketing?
Let us start with a scenario. You are the Head of Marketing in an agency which specializes in design and development solutions. Your main concern is, you are not able to attract your customers. So what you do is you decide to start a blog on your website and publish posts about some of the less known facts, trends, technologies and Q&As in the field of design and development. You write few posts a week and these blog posts will eventually get ranked in Google and other search engines.
Now when people are Googling around for either ideas or answers regarding various aspects of design and development, they stumble upon your blog posts, and they realize that you offer design and development services. Though all of them might not contact you immediately, they will at least have you for future references. So just out of the blue, you have people who have noticed you and your work and they might turn out to be your future customers as well.
This is just a small scenario demonstrating the mechanics of content marketing. Some of the most common and effective components include social media networks, visual content, blogs and premium content assets like webinars or e-books and tools.