Where is Your Focus?
As an E-Commerce business, trying to succeed in this extremely competitive market, where do you think your focus should be? Your products. And unfortunately, most of the businesses do not recognize this. They fail to have a proper product planning stage and as a result, end up having anything & everything in their store.
The idea of "more the products I have, the more I sell" is the main reason for some of the biggest E-Commerce failures. I'm not telling you that you need to have only a few products to make it big in the market. What I'm trying to point out is that you need to have your niche figured out. With this knowledge to help your customers within the niche, you can develop your store's identity to which they can relate to, easily.