Great Southern Homes, one of the fastest growing home builders in the United States, sees greater results with Drupal 9

specbee-casestudy The Brief

Great Southern Homes is one of the fastest growing home builders in the United States, consistently delivering dream homes to their customers with a focus on quality, affordability and energy-efficiency. They were looking to revamp to focus on design, efficiency and performance. This included:

  • A new design extending their brand identity.
  • Stronger search capabilities for better user engagement.
  • Enhanced content authoring experience

Project Results

The new website performs better than expected. The project was completed within time and budgets. The performance stats speak for themselves.

Performance
Performance Improvement

We enabled lightning fast page loading by implementing server optimization and caching features

Performance
Decrease In Bounce Rate

Reduction in bounce rate, resulting in better user experience

Performance
Increase In Average Time Spent

Increase in the average time spent by the users on the website, as a result of better usability and engagement.

A User Centric Design Approach

A design that focuses on giving more flexibility to the visitors in order to obtain information as easily as possible.

Before

gsh home

After

gsh home

Centers around a predictive, multifaceted search module

Before

Search old

After

Search new

Dynamic, fast, multifaceted search with location map

Before

Property details old

After

Property details  new

Providing maximum information and seamless enquiry capabilities

Before

Floor Plan old

After

Floor Plan new

Optimized progressive loading thumbnails with dynamic filters

Before

Community details old

After

Community details new

Providing maximum information and seamless enquiry capabilities

Making the best use of Drupal 9

Making the best

We leveraged Drupal 9's API first nature, flexibility and extensibility to create a compelling website that performed beyond their expectations

The Great Southern Homes website obtains content (their inventory) from various sources. It needed to connect with different applications and needed to provide them the flexibility to create campaign pages quickly to meet their aggressive sales goals. To achieve these functionalities, some of the Drupal 9 modules we used were searchAPI, Elasticsearch connector, Redis, Geolocation, layout builder, media & media library, business rules and others. We were able to meet all the goals they set for us without any budget or time overruns.

Technologies Used

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php
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Drupal 204x51-01-min.jpeg
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css 3
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html 5
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bootstrap-min.jpeg
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jQuery
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amazon
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nginx
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mysql
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Circleci
Drupal Content Management System Framework
MySQL for database
PHP 7.11 for engine development
HTML 5, CSS 3, BootStrap 3, JQuery, AJAX for the web front end
Amazon AWS IAAS for server stack