Flipkart Private Limited is one of India's leading e-commerce powerhouse. It started off as a humble online bookseller and now, has evolved into a vast empire offering everything from lifestyle products to electronics, home essentials, and even groceries. With a firm grip on the Indian market and a strong presence in the global e-commerce industry, Flipkart is now widening its online spheres with a new digital experience solution to feed all your online shopping needs seamlessly.
The Goal: Flipkart wanted a special portal specifically for its sellers to easily access all the latest insights and information about a specific domain. They wanted to keep their sellers in the loop and empower them with the knowledge they need to succeed.
Our work in a nutshell:
- Create a premium-looking portal for an awesome user experience
- Show all the important information right away without scrolling
- Make navigation easy and minimize the number of clicks needed
- Use images and downloadable documents to convey information
- Ensure images are fully visible without vertical scrolling
- Allow the client to upload images using a backend system
- Make the portal adaptable to the website
The Challenge: Creating a Sleek New Look to Enhance User Experience
- Flipkart's website needed a sleek and high-end look, offering users an engaging and satisfying experience. We wanted to make sure that all the important information is easily accessible as soon as you land on the page. Our goal was to keep navigation simple and efficient, minimizing the need for excessive clicks. Moving from one aspect to another should be a seamless and enjoyable experience.
- To ensure clarity and accessibility, all the information will be presented through images and downloadable documents. We wanted to ensure that the images are fully visible without the need for any vertical scrolling. To make it even easier for our clients, we provided a user-friendly backend uploading system for them to upload the images. The website demands adaptability to accommodate all uploaded images.
The Approach: Multiple Solution Approach for Full-Spin Website Retouch: Full Screen, Navigation, and Browse
- Experience a streamlined and user-friendly menu with the innovative Hamburger collapse feature. This allows you to easily browse through information on a full-screen display. Our strategically placed CTAs ensure that the most important information for target customers is shown right away, making your experience seamless and intuitive.
- No more scrolling through endless subcategories - all of them are conveniently displayed on one screen, making navigation a breeze. Plus, the intuitive menu mechanism adapts to what you're currently viewing on the full-screen viewport, ensuring that you always have the most relevant information at your fingertips.
- The navigation on Flipkart's site is designed to be user-friendly and efficient. Whether you're a regular user or visiting for the first time, you can easily access the information you need. The site allows you to navigate to any level from anywhere, so you can quickly find what you're looking for.
- For new users, the site also provides a clear view of where they are and what information is available at each level. So, whether it's your first time or you're a regular shopper, Flipkart has made it easier than ever to find what you're looking for.
- Experience effortless navigation with the intuitive horizontal scroll feature! Seamlessly move to the next aspect within the same category with just a swipe.
- Plus, easily explore and navigate with the help of thumbnail previews and visually appealing horizontally scrolling thumbnails.
- Project completed in record time and under budget
- Massive launch with extensive media coverage
- Sellers gave positive feedback on usefulness and usability
- Trendstalk stands out as one of Flipkart's most successful initiatives to reach out to sellers.