Drupal AMP Module - How Are Marketers Handling It To Improve Google Search Rankings?

04 Aug, 2017 | Shri Ganesh Hegde
I don’t know whether it is by default, or it is the effect of the device, but mobile users are extremely impatient. So much so that a survey conducted by Kissmetrics shows that close to 50% of the mobile users expect a website to load in less than 2 seconds, and 40% of them leave the website if it takes more than 3 seconds to load, never to

5 Marketing Tips Every Ecommerce Business Must Be Aware Of

31 Jul, 2017 | Shri Ganesh Hegde
An ecommerce business is never an easy job in hand. The crowded ecommerce world ensures that you go through a lot of struggle to just get a small opportunity to drive ahead of your competition. But when it comes to shopping experience, most of the retailers stick to the same game plan. The “add another item and get 10% off” and “customers were

How Drupal distributions and Drupal installation profiles will make your development more efficient

24 Jul, 2017 | Shefali Shetty
Doesn’t the thought of a pre-packaged meal-kit sound appealing to you? It can turn an ‘I-hate-to-cook’ person into a seasoned chef within no time. Hey, did you know Amazon is soon going to start selling pre-packaged meal-kits? No, I’m not trying to promote amazon here, or their meal-kits. Just trying to throw in an analogy to Drupal installation


20 Jul, 2017 | Shri Ganesh Hegde
Organizations in United States alone spend billions of dollars on market research so that they can have a better understanding on what exactly do the customers want? With a combination of customer analytics and data gathering based on surveys and other research studies, organizations intend to study the behavioral patterns and other metrics for a

5 Great Tips To Build Customer Trust On Your Ecommerce Store

14 Jul, 2017 | Shri Ganesh Hegde
With the tough competition & businesses at stake, it is not easy to build customer trust on your ecommerce website, as a result of which, most of them shift their focus on short-term tactics to persuade and grab quick rewards from the customers. But little do they know about the importance of building long-term trust & customer loyalty.

How implementing Drupals API-First approach will make your online initiative stand out

11 Jul, 2017 | Shefali Shetty
Did you know that by the year 2020, the number of internet connected devices will exceed 50 billion?! Technology is advancing in supersonic speed and as a consumer brand, your business strategy needs to catch up fast. Staying ahead of the game will give you the much needed edge over your competitors. The content revolution has begun. Content

5 Ingenious Ways to Get People to Talk About Your Ecommerce Brand

03 Jul, 2017 | Shri Ganesh Hegde
I feel most of you guys would agree with me on this. As an owner of an ecommerce brand, the real problem is not getting the people to buy something; it is getting them to your website first! The ecommerce market has become a battlefield in the recent years. As new ecommerce brands are popping up each day, the competition is quite fierce, and to

9 Top Trends In User Experience For 2017

27 Jun, 2017 | Shri Ganesh Hegde
With each passing year, development in the field of web design is witnessing extensive changes. While we saw some crazy innovative stuff last year, the growing area of user experience has provided an opportunity this year for the companies to completely shift their mindset towards a more "experience based" approach. Thus, it becomes very important

Why Is Analytics For Ecommerce Business So Important?

19 Jun, 2017 | Shri Ganesh Hegde
For an owner of a retail store, it is quite easy to get that feeling of how his business is doing because he can see people walking in and out of his store, and he can physically interact with them and see their reactions. But in an ecommerce business i.e in an online store, there is no possibility of interacting or getting in touch with the

Why Drupal platform is the most preferred CMS for Higher Education Websites

15 Jun, 2017 | Shefali Shetty
If you thought getting a higher education was a backbreaker, imagine managing a higher educational institution! A website for higher education should be able to efficiently manage the various departments, users, research and most importantly, the content (is King, remember?), while providing its users with a great user experience design, security