Marketing is like telling the world that you are a rockstar. Content marketing is showing the world that you are one - Robert Rose, CEO, Content Marketing Institute
Content marketing is more than a buzzword now. The growing demographic diversity and the adoption of more personalized technologies is likely to put any organization into a convergence of changes that challenge the always-been-present, familiar tactics that businesses use to communicate with customers. With the buyers demanding more interactive and relevant content, content marketing is the right choice to fill this gap and create content and distribute, to have an impact on the customers by engaging different market segments. In today's world, if a company does not utilize content marketing, it is certainly missing some vital revenue.
When it comes to content marketing, Drupal is ahead of the curve as it ensures that a content marketing strategy need not pitch a hard-sell but deliver the right content to the right audience, effectively. With its effective modules, themes and an array of tools that makes content creation, customization and publishing an easy task, Drupal is a dream of every content marketer. Some out of the box features, tools or modules that enable Drupal to perform in a seamless manner are :
- Field Group
- Path Auto
- Mail System