Doing it the right way with Drupal
The entire marketing process is driven by three important goals:
- Driving demands and
- Customer retention
While a single piece of content cannot achieve all these goals, an organization's entire content can be planned and strategized to meet the demands and advance towards the goals. This is where a Content management System (CMS) comes into the picture. And we all know that finding the perfect CMS for a business is not an easy task. While some are constricted with respect to flexibility and options, others are limited in their work-flow and the type of content that can be created. In order to create a seamless experience and connect better with the customers, balancing the needs with the CMS's control can empower the team to execute near-perfect content marketing strategies online.
Drupal with its modules and themes is the best CMS that strikes this balance perfectly. With an ability to be customized based on various requirements, this open-source CMS is a content marketer's dream companion.
Let us discuss about some of the latest Drupal modules that can enhance the content marketing efforts for a business.