M-Commerce is the new E-commerce
It is a fact that there are more mobile devices than there are people in this world. As more and more online shoppers are using their smartphones or tablets to shop on the go, there’s a highly potential market for m-Commerce stores which is e-Commerce for Mobile devices. Every month the number of shoppers on mobile devices are increasing and you will be losing on potential customers if you don’t pay attention to details and provide them with a responsive design.
You might say ‘hey, I have a mobile app that works great on all mobile devices. Why do I need my website to be responsive?’ If your sales completely rely on your Mobile app and you don’t have a website it is OK. But when you have spent so much time and effort on your website knowing that may be some percentage of users prefer shopping on websites, it only makes sense to go a step further and make your website responsive lest you want to lose those prospective customers. Moreover if you spent money on SEO, you really owe it to yourselves and your customers who have discovered you and are now are on your website albeit on their mobile phones.