Has it ever happened to you? The harder someone tries to sell you something, the more you
stay away from it? However, when you come across a research article/videos about the same
product, you seem to get more confident and interested about it and might want to give it a
try. That's good Content marketing. Content marketing is about treating content like your
product and market it in all possible ways that will help you sell your products better and
increase your revenues.
As the love for online shopping grows, e-Commerce stores are multiplying. With so much
competition, only the fittest can thrive in this every-growing market. The need for content
marketing for e-Commerce brands is significantly rising and is one of the most effective
means of marketing. With content marketing, consumers can only interact with content that
interests them rather than being forced into it. According to statistics, content marketing
can increase your conversions by almost 6 times. So why do e-commerce stores need content marketing? It costs about 62% less
than regular marketing strategies, there's more leads generated - at least three times more,
and many more.