Value To Your Customers
Business is all about the engagement you have with your customers when they come seeking out for products or services. You and your employees may have had hundreds of meetings to narrow down into the best possible way to encourage this engagement with the customers.
You have to increase interaction for a better promotion of sales, but also at the same time you need to provide a certain value to your customers which can be found only with you, and not anywhere else.
So where does mobile application come into the picture here? Check this out : Starbucks (An American coffee house chain) uses their mobile app to offer rewards exclusively for the customers who are subscribed to their app. This in turn motivates their customers to buy coffee from them. To add to this approach, they even allow users to pay directly from the app, speeding up the entire process resulting in a better customer experience.
A program like this, incorporated into your mobile application will play a major role in digitization of the entire process.