Do you know how much enterprise companies spend on their website annually? What makes their website great? I mean there is obviously the high traffic, better bounce rates and over the top numbers, but is that all?
A recent study by Gartner estimated that large companies around the world spend close to $130 Billion just on their website. That is double the amount spent by some companies for their entire digital marketing campaigns. What strikes me though - is all this money, billions of dollars, well-spent? Or is it just going down the drain?
I've always thought of working on an enterprise website development project as an entirely different experience than just building a website. When you handle enterprise website development, you are building an experience, a seamless environment which requires expertise, strategy and a certain level of understanding. What sets the enterprise website apart from the ones termed as "normal" is the CMS used and the feature-rich experience it provides.
Over the years, combining tools and strategies, ECM has handled the wide range of enterprise business requirements across all verticals. With the introduction of Drupal, the Enterprise Content Management System which is different from the web CMS has seen certain developments. With the integration of Drupal, the system helps in better storage and sharing of the data with the user in the most efficient way.
With organizations struggling to bring their public facing website and applications to life, what drives the market today is the complexity of technologies. While choosing the right technology is a tough choice, more and more organizations are leveraging Drupal for enterprise website development.
So what makes Drupal special? Why is it your best choice?