Do you know how much enterprise companies spend on their website annually? What makes their website great? I mean there is obviously the high traffic, better bounce rates and over the top numbers, but is that all?
A recent study by Gartner estimated that large companies around the world spend close to $130 Billion just on their website. That is double the amount spent by some companies for their entire digital marketing campaigns. What strikes me though - is all this money, billions of dollars, well-spent? Or is it just going down the drain?
I've always thought of working on an enterprise website development project as an entirely different experience than just building a website. When you handle enterprise website development, you are building an experience, a seamless environment which requires expertise, strategy and a certain level of understanding. What sets the enterprise website apart from the ones termed as "normal" is the CMS used and the feature-rich experience it provides.
Over the years, combining tools and strategies, ECM has handled the wide range of enterprise business requirements across all verticals. With the introduction of Drupal, the Enterprise Content Management System which is different from the web CMS has seen certain developments. With the integration of Drupal, the system helps in better storage and sharing of the data with the user in the most efficient way.
With organizations struggling to bring their public facing website and applications to life, what drives the market today is the complexity of technologies. While choosing the right technology is a tough choice, more and more organizations are leveraging Drupal for enterprise website development.
So what makes Drupal special? Why is it your best choice?
User Management with Drupal
On logical grounds, the main function of a CMS is to provide better means for various users to create, edit and manage content on the website. This requires a perfect organization to ensure that the tasks are performed correctly. In Drupal, providing a basic user management function is an easy task. Based on the requirement, the admin can grant a user with one or more roles. This flexible nature of Drupal allows admins to shape the CMS to their enterprise business goals.
Content Management with Drupal
While businesses rely on generic content types such as blogs, news, and articles, enterprise websites make use of custom fields for such content or to create their own custom content. A CCK (Content Construction Kit) which addresses the need of enterprise businesses to create their own content is a go-to option in such cases. Drupal has its own CCK module which integrates with Drupal's core user-management to tinker with the access provided to various content-types and content.
In addition to that, Drupal's flexibility also allows users to tag content or assign pre-determined tags, driven by the nested categorization of web content.
Do you remember the old days of Drupal? I mean the days with Drupal 4 and 5? Do you remember the first time you logged in and ended up fumbling around the UI, wondering what to do? It is no secret that the Drupal admin UI was not so great back then. However, over the years, Drupal has made great strides to improve its admin interface to turn it into a responsive, out of the box, WYSIWYG back-end panel.
By combining all the tools on the Drupal admin panel to create a Drupal theme experience, it brings to the table an advantage over other CMS by improving the site user work-flow of your enterprise website, expanding device support and making the entire system more approachable to the site users, thus bringing them closer to your enterprise business.
Making Codes Easy with Drupal
With high coding standards and a notable community of high-end developers performing well within the documented guidelines, Drupal allows better and easy code customization for your enterprise website.
As Drupal is not strictly an object-oriented software, it allows developers to add their own functionalities and create modules via a set of "hooks" which are available through Drupal API. Thus developers are provided with a variety of such hooks on which their codes and modifications to the Drupal core functionalities can be worked on. With a wide variety of customizations and features, Drupal's hook system provides a robust way to work with the core functionalities which leads to better accomplishment of your enterprise business goals.
Keeping Pace with Innovations
Powering some of the most complex and high traffic driving sites like Grammy, NASA, NBC Olympics, Government and education portals, the journey of Drupal so far has been glorious. To keep up with the growing technology, the community-driven CMS constantly updates its platform to empower enterprise websites with feature-rich releases. Drupal 8 is its latest addition and it comes with some amazing out-of-the-box features like better streamlining of the workflows to drive values, great digital experience, easy content publishing within the organization to make enterprise website development a simple, straightforward, trouble-free experience.
Improved Technology Stack
Drupal for long has been a "monolithic" CMS, working both as a front-end and back-end support. However, the decoupled architecture is rising in popularity in the technologically advanced world. The changing landscape has resulted in some major developments in the Drupal world with the likes of multi-channel publishing and the shift of websites to a more interactive web application.
With decoupled Drupal, developers have the freedom to work with the front-end development and back-end development separately and still work together. Keeping in mind the easy way of enterprise website development, decoupled Drupal addresses the most common concerns like structured data, content syndication and providing a rich application ecosystem such as native mobile and IoT.