Content Relevance Optimization

If your website is a mix of outdated pages, filled with content no one visits, or missing alignment with what your audience is searching for, it’s time to explore our Content Relevance Optimization services.

  • Content Audit - We identify underperforming, redundant, or outdated pages so you know what to keep, fix, or remove.
  • Search Intent Mapping - Every piece of content is mapped to real search queries and user journeys, encompassing informational, navigational, and transactional intents.
  • Gap & Overlap Analysis - We compare your content against competitors and audience demand to spot what’s missing, what’s duplicated, and what needs improvement.
  • Content Refresh & Creation - We update high-potential pages with new structure, keywords, and multimedia, and create fresh content to fill gaps.
  • Taxonomy & Internal Linking - We clean up categories, tags, and internal links so content clusters support each other and send strong SEO signals. 

Drupal SEO

Your Drupal site may be powerful, but without the right technical foundation, it can hinder your search rankings. Our Drupal technical SEO services combine deep platform expertise with advanced optimization strategies to improve crawlability, indexing, performance, and visibility. Here's a gist of what we can do for you:

  • Run a complete Drupal-focused SEO audit of site architecture, performance, and indexing
  • Optimize crawling, indexing, and Core Web Vitals for search engine success
  • Configure Drupal-specific modules, caching, and security for SEO impact
  • Implement structured data, canonical tags, hreflang, and advanced international SEO tactics
  • Deliver a clear implementation roadmap with ongoing monitoring and improvements

Off-page SEO

Did you know that search engines look beyond your website to decide whether they can trust your content? Our off-page SEO services help you build the authority signals that prove your site deserves to rank. Here’s how we approach it:

  • Backlink Strategy & Outreach - We identify credible, high-authority websites in your industry and secure backlinks that add value.
  • Digital PR & Brand Mentions - We create opportunities for your brand to be mentioned in reputable publications, blogs, and industry outlets.
  • Content Syndication & Partnerships - We expand the reach of your content by syndicating it on relevant platforms and forming content partnerships.
  • Reputation & Review Management - We help you monitor and manage online reviews and brand sentiment. 
  • Competitor Benchmarking - We track competitor backlink strategies and authority signals, then design a roadmap to help you catch up, and even overtake them.

Answer Engine Optimization (AEO)

People aren’t just searching on Google anymore. They’re asking AI engines (ChatGPT, Gemini, Perplexity) and voice assistants for answers. We optimize your content so it’s picked up by these systems. Here’s how:

  • Conversational Query Mapping - We dig into how your audience actually phrases questions when using AI tools or voice search. This way, your content creation is guided by how people naturally ask questions.
  • Answer-First Content Development - We help you design content specifically for AI and answer engines, which is concise, clear, and structured for direct extraction.
  • Voice Search Optimization - We tailor content to be read aloud naturally by voice assistants, including short-form answers that sound conversational.

Generative Engine Optimization (GEO)

As you must’ve already noticed, AI-driven search engines generate full answers and cite sources they trust. GEO ensures your brand becomes one of those cited sources, making you part of the conversation whenever AI summarizes, compares, or recommends.

  • Authority & Trust Signals - We build your credibility with expert authorship, references, and backlinks so that AI trusts your content enough to cite it in summaries.
  • Schema & Structured Markup Implementation - We implement schema tailored for Q&A, How-To, FAQs, and product info so answer engines instantly understand your content’s context.
  • Testing & Monitoring Across Engines - We test how your content shows up across Google’s AI Overviews, ChatGPT search, and other generative systems & refine based on gaps.

Testimonial - Kelly Murphy

Specbee's work resulted in an increased SEO score and visits to the website. The project manager was understanding and communicated well with the development team, providing high value. The team delivered work on time and was responsive to our needs.
Kelly Murphy
Head of Marketing Operations, Ubicquia

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