Founded in 2000 by Michael J. Fox, the foundation is committed to accelerating the search for a cure for Parkinson’s disease while advancing research and improving therapies for those living with the condition.
The Goal: The Bookmark Project aimed to enhance The Michael J. Fox Foundation’s website by enabling users to create personalized libraries of bookmarked pages and articles, organized into custom folders for easy access. This feature not only improved user experience but also provided the Michael J. Fox Foundation with valuable insights into user behavior, helping the foundation prioritize content updates, identify gaps, and deliver more relevant, engaging resources to its community.