How to raise prices without letting your customers feel the pinch

13 Oct, 2017 | Shefali Shetty
$20 is an outrageous amount of money. I pay just $19.99. This is as hilarious as it is true. Pricing a product/service right is immensely important to a business. And prices can never remain constant – It will always go up. No matter how long term your pricing strategy is, one day, you will have to evolve along with the market when you need to

Best Strategies To Improve Your Holiday Promotion Ideas

10 Oct, 2017 | Shri Ganesh Hegde
Who doesn't love to be acknowledged? Whether it is a compliment for your new pair of shoes or a congratulations on a milestone at your work place, we all crave for recognition and we certainly don't want to miss it when there is extra effort put into it. And the holiday season is no different. It is that time of the year when people's skills to

How editorial workflows in Drupal 8 are simplifying it for you

27 Sep, 2017 | Shefali Shetty
Many hands make light work… but... too many cooks can also spoil the broth. Confused about this contradictory statement? They’re conflicting but so true when it comes to managing content for your website. In a bigger organizations, workload must be distributed amongst the team to avoid overburdening a single content administrator. Nevertheless,

Managing Out-Of-Stock Products - How This Will Change Your Business

22 Sep, 2017 | Shri Ganesh Hegde
Running an ecommerce store is not an easy task. Your entire day is spent on optimizing your website, looking out for new marketing channels & luring customers to buy what you are offering. You break a lot of sweat in creating pages for your products which will make the products irresistible to the people out there. Now imagine what happens

E-commerce for Enterprises with a large number of SKUs - Things you need to know

15 Sep, 2017 | Shefali Shetty
You know you have a good problem in hand when you have a large number of SKUs (Stock Keeping Units) on your bustling E-commerce website. With lots of SKUs, you know you can offer your customers with plenty of products and have less chances of getting sold out. However, unless you have everything perfectly organized and a robust E-commerce platform

Top 5 strategies for an effective B2B e-commerce website

08 Sep, 2017 | Shefali Shetty
There was a time when a supplier/wholesaler would generate a purchase order and send it via fax or email to the manufacturer. The manufacturer would then manually punch in the order details into a computer, print an invoice and send it via fax or email to the supplier. This system doesn’t just sound unexciting and drab but is (was) also time

Boost your website performance with Drupal 8 Cache API

28 Aug, 2017 | Shefali Shetty
With Drupal 8, you can build websites that are complex and loaded with dynamic content. Drupal lets you extend its functionalities by adding as many features as you want and yet provide a great user-experience. This is what sets Drupal apart but it does take a hit on your website performance. A feature-rich Drupal website will make your website

How Digital Wallets & Mobile Optimization Can Eliminate Cart Abandonment

23 Aug, 2017 | Shri Ganesh Hegde
I always had good feeling about mobile ecommerce; the best practices to make shopping (on mobile) simple, easy, quick & painless. Until recently when I came upon an article which spoke about the real "ecommerce world" riddled by issues which most ecommerce merchants are still working on. And these issues are just not the minor obstacles in a

5 Strategies that Will Make Your Ecommerce Site Search Drive High Conversions

16 Aug, 2017 | Shri Ganesh Hegde
I always thought it was just me (maybe a few others) who would directly head for the small magnifying glass or the search menu on top, to type in my queries whenever I visit an ecommerce store. But it is just not me! A recent study saw that more than 70% of the shoppers want a website that allows them to find what they want, easily.

What are Top eCommerce Companies doing to get it right?

10 Aug, 2017 | Shefali Shetty
Here’s some bitter truth – about 8 out of 10 eCommerce companies fail within the first two years, even when the eCommerce market is getting better by 13% every year! There must be something right that the other two companies are doing to hang in there. What about the top performing eCommerce companies? What strategies are they following to be able