Shefali Shetty

As consumers, most of us have done it. At least I have. Adding stuff to my shopping cart and then for various reasons, leaving it high and dry mid-way. About 7 out of 10 shoppers are abandoning their shopping carts after loading them and checking out. This poses a huge problem to the e-Commerce industry as there are billions of dollars of lost

So you have some amazing things to sell. You get a website for yourself which is now an e-Commerce store. You have some classy looking designs coupled with some cool looking CTA buttons. Sure, your e-Commerce website design does look great on a desktop but how does it look on a mobile or a tablet? Are you making your users zoom in and out of a

It’s all about convenience these days. Mobile technology is now an indispensable part of almost 2 billion of us around the world. This technology has been leveraged to make our lives easier by helping us shop, pay bills, transfer funds, and now – stash our cash in Mobile wallets. Mobile wallet apps allow you to save your card (credit/debit)

Once upon a time, I used to be stricken with horror when I forgot to get my grocery list to the supermarket. Not that I always followed the list anyway, but that was back in the day. Today I’m a savvy online grocery shopper who doesn’t need lists! My weekly/monthly purchases pop up with click and I just need add a few extra goodies (if I’m feeling too generous) to hit Buy! I have a complete control over how much I spend and its convenience is exceptional.

“Out of sight is out of mind” – is something I heard a lot from my mother during my childhood when I’d suddenly find an old outfit that I’d hardly worn, and now, too small for comfort. All I’m trying to say is if your website does not show up in the first few pages of the search results, it is definitely out of our minds, lying in some corner of

Being one of the fastest growing e-Commerce solutions around the world today, Drupal Commerce is now an international solution. The Commerce guys describe Drupal Commerce as a tool that brings together the three C’s – Content, Community and Commerce and makes sure that your e-Commerce software can build and engage your audience while continuing

With the growing usage of Mobile phones for practically everything, it is almost like an obligation for most businesses to own a mobile app for that competitive advantage. You need an app that can solve a problem for your users without bombarding them with information they might not require. User experience is all about empathy, they say. You have

Upgrading is synonymous to enhancement and an enhancement can never be a bad thing. Yet, upgrading has always been considered as something that is complex, time-consuming and hard to adjust to. Drupal has always gotten better - more efficient & more user-friendly with every major version release. It has always added more features to the core

You would think that since women just love the idea of shopping, they might be the ones ruling the online shopping world. But surprisingly, men are catching up quick. According to statistics, in the US there are about 68% men and 72% women online shoppers, the latter acing by a mere 4%! The online shopping industry has considerably grown over the

Everyone is going ‘Mobile’ these days and why not? You can have everything on your fingertips even when you’re on the go! It is the most convenient way to reach out to the world. Knowing that there are a larger number of Mobile phone users than Desktop users, businesses are focussing more on providing a better mobile interface to reach a wider