I always thought it was just me (maybe a few others) who would directly head for the small magnifying glass or the search menu on top, to type in my queries whenever I visit an ecommerce store. But it is just not me! A recent study saw that more than 70% of the shoppers want a website that allows them to find what they want, easily.

Here’s some bitter truth – about 8 out of 10 eCommerce companies fail within the first two years, even when the eCommerce market is getting better by 13% every year! There must be something right that the other two companies are doing to hang in there. What about the top performing eCommerce companies? What strategies are they following to be able

I don’t know whether it is by default, or it is the effect of the device, but mobile users are extremely impatient. So much so that a survey conducted by Kissmetrics shows that close to 50% of the mobile users expect a website to load in less than 2 seconds, and 40% of them leave the website if it takes more than 3 seconds to load, never to

An ecommerce business is never an easy job in hand. The crowded ecommerce world ensures that you go through a lot of struggle to just get a small opportunity to drive ahead of your competition. But when it comes to shopping experience, most of the retailers stick to the same game plan. The “add another item and get 10% off” and “customers were

Doesn’t the thought of a pre-packaged meal-kit sound appealing to you? It can turn an ‘I-hate-to-cook’ person into a seasoned chef within no time. Hey, did you know Amazon is soon going to start selling pre-packaged meal-kits? No, I’m not trying to promote amazon here, or their meal-kits. Just trying to throw in an analogy to Drupal installation

Organizations in United States alone spend billions of dollars on market research so that they can have a better understanding on what exactly do the customers want? With a combination of customer analytics and data gathering based on surveys and other research studies, organizations intend to study the behavioral patterns and other metrics for a

With the tough competition & businesses at stake, it is not easy to build customer trust on your ecommerce website, as a result of which, most of them shift their focus on short-term tactics to persuade and grab quick rewards from the customers. But little do they know about the importance of building long-term trust & customer loyalty.

Did you know that by the year 2020, the number of internet connected devices will exceed 50 billion?! Technology is advancing in supersonic speed and as a consumer brand, your business strategy needs to catch up fast. Staying ahead of the game will give you the much needed edge over your competitors. The content revolution has begun. Content

I feel most of you guys would agree with me on this. As an owner of an ecommerce brand, the real problem is not getting the people to buy something; it is getting them to your website first! The ecommerce market has become a battlefield in the recent years. As new ecommerce brands are popping up each day, the competition is quite fierce, and to

With each passing year, development in the field of web design is witnessing extensive changes. While we saw some crazy innovative stuff last year, the growing area of user experience has provided an opportunity this year for the companies to completely shift their mindset towards a more "experience based" approach. Thus, it becomes very important