Drupal SEO is about using Drupal’s native strengths like structured content, clean markup, flexible URLs, and deep technical control to improve search visibility. Unlike many CMS platforms that rely heavily on plugins, Drupal gives you SEO capabilities at the core level. That means better control over metadata, schema, performance, accessibility, and site architecture. When done right, Drupal SEO creates a strong technical foundation that search engines trust, which directly impacts rankings, crawlability, and long-term organic growth.

Look for a partner who understands both SEO strategy and Drupal internals. Drupal SEO isn’t just keyword optimization, it involves content modeling, performance tuning, Core Web Vitals, and technical architecture. The right partner will talk about audits, structured data, migrations, and measurable outcomes, not just rankings. Experience with enterprise Drupal sites, migrations, and long-term optimization matters far more than generic SEO promises.

Improving Drupal SEO starts with performance. That includes caching strategies, image optimization, frontend cleanup, and server-level tuning. We focus heavily on Core Web Vitals like LCP, CLS, and INP because they affect both rankings and user experience. Beyond speed, we improve internal linking, content structure, metadata, schema markup, and crawl efficiency to make sure search engines can easily understand and rank your site.

Drupal has powerful SEO modules like Metatag, Pathauto, Redirect, XML Sitemap, Schema.org, and SEO Checklist. But modules alone don’t solve SEO. At Specbee, we configure them based on your content structure, business goals, and scale. Technical SEO implementation includes URL strategy, canonical handling, structured data, pagination, indexation control, and clean information architecture, all done in a way that’s maintainable and future-proof.

Drupal is excellent for multilingual and global SEO. We optimize language negotiation, hreflang implementation, localized metadata, URL structures, and content duplication handling. The goal is to ensure search engines serve the right content to the right audience, in the right region and language, without cannibalization or indexing issues.

Yes. Our Drupal SEO audits cover technical health, content structure, performance, indexation, and search visibility. Post-audit, we track rankings, organic traffic, Core Web Vitals, conversions, and SEO ROI over time. You get clear reporting that ties SEO improvements back to business outcomes, not just vanity metrics.

Absolutely, and this is where Drupal SEO expertise really matters. We plan migrations with SEO at the center, including URL mapping, redirects, metadata preservation, content parity checks, and pre- and post-launch monitoring. The goal is stability first, improvement next. When done properly, a Drupal migration can protect rankings and often improve them. Here’s a useful blog post on migrating your site without losing your SEO ranking.

SEO doesn’t stop at launch. We provide ongoing Drupal SEO support that includes performance monitoring, technical fixes, content optimization, schema enhancements, and adapting to algorithm updates. As your site evolves, your SEO strategy evolves with it, ensuring steady growth rather than short-term spikes.